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Friday, 30 May 2014 15:31

Mayo Clinic: Strengths and Weaknesses Featured

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Mayo Clinic: Strengths and Weaknesses


The value chain analysis was introduced by Michael porter in an effort to bridge the gap between a company’s internal capabilities and its opportunities. The value chain allows the identification of an organization’s core competencies and establishes those activities that give the organization a competitive advantage.  Competitive advantage is defined as those factors that give organizations an upper hand over their competitors.  Competitive advantage is derived from doing activities in a better way than competitors; doing things differently from competitors and or creating new benefits. This paper shall analyze Mayo clinic and determine two strengths and weaknesses and their competitive relevance.


 Mayo Clinic

Mayo clinic is a non profits health institution that was established in 1863 at Rochester, Minnesota. The facility was started by William Mayo and later taken over by his sons.  Mayo clinic gradually developed a reputation for the excellent services it offers to patients.  Mayo clinic has skilled and knowledgeable employees who ensure that patients receive quality care.


Additionally, the facility is recognized for its participation in extensive research related to health (Mayo Clinic, 2013). To-date, Mayo clinic has remained among the topic 10 best healthcare facilities in the world. The facility is also recognized by Forbes magazines as among the best 100 companies to work for. Mayo clinic has powerful core values that it has upheld since its inception. These core values focus on providing quality patient care; participation in extensive research so as to understand different diseases and health concerns and lastly, the promotion of education efforts by establishing colleges and medical schools.


 Strengths

The first strength of mayo clinic is its elaborate human resource (Young, & Ballarin, 2006). To-date, Mayo clinic has over 4000 physicians and over 50000 health staff. The broad human resource has been the facilities main strengths as it has managed to serve millions of patients it receives every year. Mayo clinic has a large presence in North America and specifically in Florida, Minnesota and Arizona. Mayo clinic also operates the mayo clinic health systems that comprise of more than 80 hospitals and clinics across North America.


Additionally Mayo clinic is also affiliated to several colleges of medicines across North America. These colleges and healthcare facilities are supported by an elaborate human resource that ensures operations run smoothly. In 2013, Mayo clinic was ranked position 41 in terms of the best employer in the country (Mayo Clinic, 2013). These recognition is proof that the over 60000 employees derive pleasure from working in the institution.


These employees play a significant role in shaping service delivery efforts at the healthcare organization thus making it a preferred choice compared to other health facilities (Porter, 2008). The many employees also enable the facility to bring different physicians and health staff together to evaluate a patient’s condition and determine the right medical approach. Such a strategy guarantees prompt healthcare delivery.The second strength of Mayo clinic is its ability to adopt and integrate technologies that enhance the delivery of services. At Mayo clinic, for instance, physicians and patients are being provided with an alternative to phone consultation. Mayo clinic has adopted technologies that allow for virtual consultation through the use of PCs, laptops and tablets.


Virtual consultation means that both doctor and patient do not necessarily have to be at the same geographical location (Porter, 2008). Mayo clinic has adopted technologies such as SBR iOS application that patients can use to connect with their doctors. The presence of virtual physician-patient consultation has improved service delivery at mayo clinic. Patients can make consultations at the comfort of their homes or offices rather than physically visiting the facility. Virtual consultations have also reduced the number of patients who visit the facility. The risk of overcrowding as patient wait to meet their physicians is non-existent. The technology has also enabled patients have access to their doctors despite working hours.


 Weaknesses

Mayo clinic, like any other businesses, is faced with numerous challenges that stem from its major weaknesses. The first weakness about Mayo clinic is its geographical distribution. Mayo clinic is found in three main states: Arizona, Minnesota, and Florida (Mayo Clinic, 2013). The fact that the facility is located in these three main places means that there are tens of other states that do not have access to this facility.


There is a need for management at mayo clinic to establish other branches across the states and eventually internationally. It is a fact that Mayo clinic offers excellent services hence people far from these facilities have to travel a long way to the nearest health facility. The minimal geographical spread has seen other competitive facilities such as John Hopkins establish itself and offer health services in areas where Mayo clinic is absent. The dismal spread of business means that mayo clinic is losing customers to competitors.The second weakness for Mayo clinic can arise from its large scale operation. Services offered by healthcare professionals attached to Mayo clinic are broad. Whereas this may be seen as an advantage, it may interfere with specialization efforts.


Healthcare facilities are currently specializing in specific health conditions e.g. cancer, pediatric diseases etc. patients tend to visit facilities that offer specialized treatment. The lack of specialization at Mayo clinic may reduce its market (Porter, 2008). Additionally, large scale operational may leave the health facility incapable of making changes that suit the external environment. Any organization that aspires to remain competitive in its market must be open to change hence the need for flexibility. The faster a company can adapt to changes e.g. technological changes or treatment methods, the faster it offers up-to-date quality patient care.


 Conclusion

The analysis of mayo clinic from the value chain and competitive relevance point of view has proven that an organizations processes and functions determine an organization’s ability to position itself against its competitors. Value chain activities such as technology development as found in Mayo clinic boosts the organization’s ability to render quality services. The ability to offer prompt services puts them ahead of competitors who continue to struggle with long queues and delayed service provision. Similarly, the maintenance an elaborate human resource ensures the presence of qualified professionals who guarantee quality patient care. An analysis of weaknesses also sheds light on factors that make mayo clinic less competitive than its rivals. It is essential for any organization to establish its weaknesses and make relevant adjustments so as to correct them.


 Reference

Mayo Clinic (2013). Mayo clinic model for care. Retrieved from http://www.mayo.edu/pmts/mc4200-mc4299/mc4270.pdf

Porter, M. (2008). Competitive advantage. Simon and Schuster

Young, D. & Ballarin, E. (2006). Strategic decision-making in healthcare organization. International journal for health planning and management


 

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